Shoes, Fashion and Health Caution

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  • Sunday, February 27, 2011
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  • Jennifer C. Jimenez
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  • “What is essential is invisible to the eye.”
    -Antoine de Saint Exupery

    The curtain unfolds. A scientist is under the limelight, in front of an intellectual crowd. The expert is about to share to the world his latest discovery, but the world will not listen.

    This portion of the classic “The Little Prince” (by Antoine de St. Exupery) reminds the readers of the tragic truth: the way you present yourselves matter.

    This has been especially true in the context of today’s highly competitive job market. Furthermore, wherever you go, you will primarily be judged by the first impression you create. The respect you gain, the response you elicit and the treatment you deserve… it all boils down to the way you project yourself. Nevertheless, an unforgettable speech, a favorable proposal and a persuasive sales talk should always be delivered wearing a proper dress code.

    If you want people to take you seriously, then you have to dress appropriately. For the ladies, this meant including stilettos in their closets. High-heeled shoes dates back to the time of Venetian aristocrats. Interestingly, stilettos became the symbol of aristocracy, which is a ground for an individual to be killed in guillotine during the French Revolution. This also gave victory to Catherine de Medici, in the 16th century as she won the heart of the future king of France that time, Henry II. In 1927, Salvatore Ferragamo revolutionized the shoemaking industry as he produced unique and chic designs for the wealthy and Hollywood stars’ shoes. His stellar designs continue to be the most favorite footwear inspiration of all time.

    Fashion and Glamor

    A pair of high-heeled shoes can either break or make a woman’s milestone in life. It has the ability to bring forth every woman’s sense of individuality and femininity. Horell expounded on the scientific basis of this point in her website article entitled “The Psychology of Women - What is the Meaning of High Heels?” :

     At Wroclaw University in Poland, Dr. Pawlowski led a research study to find the formula for the perfect legs and the answer: they need to be longer than your torso, but not to long.  Male and female subjects were asked to evaluate the attractiveness of different silhouettes of a man and woman.  They found that a person of average height (5ft 4in tall) was rated most attractive when their inside leg measurement was 30.5 in, which is 5% longer than the average leg measurement for a person that size.  In other, words you could be more attractive if you could lengthen your legs by a few inches.  The study could provide scientific basis for why some people think high heels make a woman more attractive (see citation below).

    A Word of Caution

              Stilettos definitely offer a wide range of possibilities and advantages, but there are also drawbacks. According to American Orthopaedic Foot and Ankle Society (AOFAS), “high heel wearers risk foot injury, muscle imbalance, bone deformities, knee and ankle joint problems, bunions, hammer toes and more”. In a study that they released (see citation below), the experts advised ladies to “try to save the use of high heeled shoes for functions where you will not be on your feet for extended periods of time.. and to treat them as a limited privilege accessory.”  They also pointed out that wearing a larger than usual shoe size will make a more comfortable fit.
    Speaking of Shoes…

    Last Tuesday, I went to Pasig, along with my groupmates in Marketing Management, to interview Ms. Christina Melchor. Ms. Melchor is the young entrepreneur behind the stylish online shoe collection Blushing Geisha.

    Blushing Geisha was founded at the last quarter of 2010. Despite being new in the market, the pairs of shoes it features are truly of high quality and classy style. Bearing the trademark of "shoes that will set you apart", Blushing Geisha had already captured the attention of a lot of shoe fashion gurus. 

    Blushing Geisha's product catalogue offers stilettos and flats for ladies of all ages. Furthermore, Blushing Geisha promises not only quality and style, but comfort as well. The pink-soled shoes contain a built-in foam inside which makes it possible to parade along the catwalk without hurting your heels.

    Below are the shoes that they sell:
    Milky Way Pumps: 1080 Php

    Grand Canyon Peeptoe Booties: 1990 Php

    Caribbean Current: 1290 Php

    Maui Sunset: 1880 Php

    Sahara Desert: 1,780 Php
    Sahara Desert Floral Platforms: 1750 Php

    Florida Sunrise: 1420 Php
    Amazon Rainforest: 1850 Php

              Personally, I got inspired with Ms. Melchor’s passion for this business. Her excelling drive and commitment to deliver good shoes to the market is pretty impressive. It reminds me of the importance of multitasking, good networking and brand building.

              I would like to end this blog entry by citing a statement by AOFAS. I hope this drives the point to my readers’ mind.
    “Remember that however appealing high heel, high fashion shoes are, your feet need to carry you around for a lifetime.  Treat them kindly!” (AOFAS, 2010)

    Courtesy of:

    Badkar, Mamta. The Stiletto Story. Verve Online. Verve Magazine. Volume 16, Issue 6, June, 2008. Retrieved February 27, 2011 <>

    Horell, Wanda Behrens. “The Psychology of Women - What is the Meaning of High Heels?” In the Trenches. Understanding the Adolescent Mind. Published on September 23, 2009. Retrieved February 27, 2011. <>

    “Study Confirms:  Height of High Heel Matters in Prevention of Foot Pain.” New study details biomechanical changes in foot associated with high-heel height. 2010. American Orthopaedic Foot & Ankle Society. 6300 N. River Road, Suite 510, Rosemont, IL 60018.

    Wikipedia. Salvatore Ferragamo. Retrieved February 27, 2011 <>