Your Own Beauty-- The Way You See It

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  • Tuesday, April 16, 2013
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  • Jennifer C. Jimenez
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  • Today, I have seen another beautiful marketing piece promoting a new perspective. Buzz has already started in the marketing world and I'm pretty sure the public will be watching this over several times through the history.

    Dove, the origin of series of Real Beauty campaigns, released another striking video on a social experiment proving that we are not really good judges of our physical appearance. On April 14, 2013, Dove posted the video on YouTube with this caption: "Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, we are committed to creating a world where beauty is a source of confidence, not anxiety. So, we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see".

    Women were invited to a place unfamiliar to them and were asked to describe themselves, their facial features using general descriptions. On the other part of the room, a forensic artist who formerly worked in the San Jose police department, worked on the blind sketches based from the women's descriptions. The women were also asked to acquaint themselves with the other participants and, later on, to describe their physical appearance as well. "Today I'm going to ask you about the person you've met," said the interviewer.

    Afterwards, the women were led, one by one, to the room where their two set of sketches were hanged-- one based from their personal descriptions, and the other based from another woman's description. "So here we are. This is the sketch that you helped me create and that's the sketch that somebody describe of you," said the forensic artist to one of the women. The women were shocked that the sketch based from other's description were more accurate.

    I am tempted to share more but I want you to experience seeing the video firsthand, to see the actual experiment and the reactions of the participants. 

    The way we see ourselves has a significant impact with the decisions we make and the milestones and opportunities that we either grab or forgo. I hope this ad helps you see the beauty within each one of us and that diversity, may it be in physical differences, is worth celebrating. Enjoy!

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